Overview
MiiR has built its reputation on beautifully designed, customizable drinkware for companies, events, and promotions. But the very customization that made their products special also made the sales process cumbersome. Every order required coordinating across five to six different systems, lengthy email exchanges, and manual mock-up creation. Sales reps were bogged down servicing small accounts and managing repetitive tasks instead of cultivating high-value relationships. This meant that the average sales cycle took 14 days, and team member time got spent on eliminating errors and inconsistencies, leaving them less energy for strategic selling and relationship building. MiiR's CEO wanted a way to grow sales in a way that would enable their team members to build high value relationships with more customers.
The challenge
MiiR has built its reputation on beautifully designed, customizable drinkware for companies, events, and promotions. But the very customization that made their products special also made the sales process cumbersome. Every order required coordinating across five to six different systems, lengthy email exchanges, and manual mock-up creation. Sales reps were bogged down servicing small accounts and managing repetitive tasks instead of cultivating high-value relationships. This meant that the average sales cycle took 14 days, and team member time got spent on eliminating errors and inconsistencies, leaving them less energy for strategic selling and relationship building. MiiR's CEO wanted a way to grow sales in a way that would enable their team members to build high value relationships with more customers.
By taking on the transactional heavy lifting, the AI agent didn't replace MiiR's sales team. It freed them up to focus on building relationships and doing creative and strategic work. The result is a sales process that's faster, more reliable, and better for both employees and customers.
What we did
MiiR challenged us to reimagine their sales process. The goals were clear: shorten cycle times and eliminate errors, increase the conversion rate of MiiR's B2B sales segment, free Customer Success Managers from repetitive sales ops tasks, and preserve MiiR's high-touch brand experience while creating a system that could scale.
Mapped workflows to identify where automation could unlock the most value.
Built a conversational AI agent capable of handling end-to-end sales transactions, from inquiry to completed order.
Automated design mock-ups, enabling instant, print-ready visuals for customers.
Consolidated systems, reducing reliance from 5–6 tools to one unified flow.
Piloted via alpha launch, integrating with MiiR's technical team and aligning resistant stakeholders by demonstrating value.
Expanded into beta, ensuring the agent could seamlessly support both MiiR staff and their customers.
The results
Average deal cycle reduced from 14 days to 5.2 days
A 63% faster close than before, and nearly 2x faster than the 9-day average achieved in the alpha phase.
Error-free orders
Eliminating inconsistencies across systems.
Reps freed for strategic work
CSMs shifted from repetitive ops to outbound and creative selling.
Scalable growth
MiiR can increase sales without adding proportional headcount.
Better customer experience
Seamless, human-like interactions with faster turnaround.