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Product Magic: What is Product Magic?

Product Magic - 1. n. the intangible essence that makes products extraordinary.

Everyone's seen product magic. When a product not only works, but works so well that you can't imagine doing it any other way. Customers might not be able to articulate why it's better; they just know it feels right.

Product Magic happens when design and technology come together seemingly effortlessly and are subsumed in serving a vision.

At Substantial, we have devoted our careers to the quest for Product Magic. We revere it, we work with it, and we’re students of it. It's what we study, analyze, reverse engineer, take apart and reassemble. It's what we're fascinated by and aim to achieve and deliver to our clients.