Substantial
We are a web application and design firm
We Create Product Magic
Everyone’s seen product magic. When a product not only works, but works so well that you can’t imagine doing it any other way. Customers might not be able to articulate why it’s better; they just know it feels right.
Product Magic happens when design and technology come together seemingly effortlessly and are subsumed in serving a vision. At Substantial, we have devoted our careers to the quest for Product Magic. We revere it, we work with it, and we’re students of it. It’s what we study, analyze, reverse engineer, take apart and reassemble. It’s what we’re fascinated by and aim to achieve and deliver to our clients.
We work with product visionaries
Substantial doesn’t throw the term visionary around lightly. In the abstract, a visionary is an “idea person,” a dreamer. A Product Visionary tempers their dream in reality, where budgets and time constraints have influence. Despite that knowledge, they have an idea (however vague) of what they want to do, and know that their idea can be great regardless. They’re beyond dreamers; they’re dreamers with a plan.
The best Product Visionaries realize that the key to realizing their idea’s greatness lies in working with a team that shares their values. One that can share their enthusiasm and guide them through the entire product creation process. Like them, the team will demand excellence at every step, compromising for time and budget without losing its view of the larger goal. A team like Substantial.
